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Google And Zen

Google regarded as a nature force that is unpredictable and requires very special attitude:

(...)Others have a more a Zen-like approach to doing well in Google. "You can't control Google," says a search engine marketer who goes by the name martinibuster on Webmaster World. "Anything you do to control Google, the more you try to manipulate it, the more it will backfire on you. It's counterintuitive, but it's when you let go -- when you don't try to control Google -- then your results get better."(...)

(...)For good reason, Google doesn't talk about its ranking algorithms; if folks knew what Google was doing, the search engine would be easy to trick. But in the absence of information from the company, rumors, theories and groundless speculation run free. On the Web, Google has taken on the aura of a god -- enigmatic, arbitrary, worthy of our fear and our love. Everyone's watching it for signs of anger and of embrace; we know that whatever it does will affect us profoundly, and so people watch it, and they worry.

read more at salon.com titled The Google backlash.

created Sat June 28, 2003 5:12 PM EST [2003/6/28 17:12 EST] permalink

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